developer

“I don't think of developers as the market, per se. I think of developers as the strategy to get into the market for whatever you're doing.”

“By the end of the year, your developers are going to be able to stand up a stack that does this in 10 minutes. Because you're just going to consume all these things as a service. And we're going to see a rapid and dramatic commoditization in the data nature of…”

“We've gone from two and a half, three million people maybe back in 2012 to 25, twenty-six million people, developers using the site today.”

“Developers don't buy through ads. They buy through content, they buy through, ah, kind of deep engagement, and being truly authentic to the community.”

“If we tried to bring in kind of the Oracle, Splunk, elephant hunting motion, it didn't work for the way our users who tended to be developers wanted to engage with our product, and so we really had to build our own model, and it was a lot of experiments.”

“The engine of progress inside of a company is a small team, less than 10 people, who are focused on a particular customer and a particular customer problem, and those define the mission of that team, as well as the metrics of their success in solving that prob…”

“And the same thing goes for developers. You've got the developers are really good at forging the new thing and inventing the new thing, and they can write a ton of code in one afternoon that you know, invents a new product. And there's other developers who are…”

“Instilling that sense of ownership, I think, is how you actually get everybody to care about even, you know, the more mundane parts of whatever someone's job is.”

“I think the product leader's job is to try to direct the effort, and instead of prevent developers from, like, having to interact with customers, is facilitating the understanding of the customer for the rest of the team.”

“You should share problems, not solutions with developers.”

“Because I guarantee you, that when you reach out to that person to have a sales conversation, they will turn to the developer and say, Hey, have you heard of Marquetta? Have you heard of this technology? What are your thoughts? Developers are the secret shoppe…”

“If you have a developer marketing program, scratch that. If you have a developer sales program, scratch it, because the moment you do that, you'll actually repel them.”

“You want to have, you know, one PM for every five to 10, you know, developers, and you're going to have, by this point, by about a 50 person org, you're going to have a couple of designers. And again, that same sort of ratio, in that five to 10 developer range…”

“The important part with developer community though is, is not necessarily the tool, but it's really about how you're going to make it valuable for developers because developers hate any form of marketing. So please don't market to your developers.”

“If you started like Twilio as a product-led growth function and company, and then you're graduating to sales, you want to make sure that you're, again, not running like an enterprise playbook on you know, developer base like that, because that could erode the …”

“Developers are holding all the power, and they're your starting point and entry point into the company, so we really focus on You know, what is that awareness to land motion? How do you land a developer? And they have a very sensitive BS meter, so they don't w…”

“And the compounding effect is that we have, you know, fourteen million of new SMBs that are created globally every year. So if you kind of look at that, you know, from a perspective of, hey, there's forty three million developers out there, and that's obviousl…”

“What's interesting is that with developers, they love us to be creepy. Because they are like, oh, this is very cool. They did engineering work to be creepy. I love it. So it worked. But when you work with other audiences, maybe it doesn't.”

“It's much deeper than just having APIs or just having a good website. It's cause you think about developers is they're smart. Once they get past the website and the API, they realize the core of the architecture, how it's built.”

“It's almost primarily a developer led motion in pretty much every environment. CIOs have to be accountable and responsible, but they're learning, they're being taught by their developers, the things that they've been distant from for quite a while.”

“We have. 75,000 developers using them and in very much in the space where Sam is building, we're seeing a lot of traction.”

“I think many people have been accelerated more than two X by this technology already. And the technology is only going to get better. So I think comparing it to the developer salary is the right way to look at it.”

“Ask any great developer, how excited are you to take over a vibe coded app? You're going to hear spaghetti code. Don't want to own it. Don't want to fix it. They don't want to do it.”