Direct Sales and Marketing Programs Actively Repel Software Developers
Vidya Peters · Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters · Aug 22, 2021 · at 32:41
Vidya Peters, CMO of Marqeta, explains how B2B companies should engage with software developers without alienating them through direct sales tactics.
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“If you have a developer marketing program, scratch that. If you have a developer sales program, scratch it, because the moment you do that, you'll actually repel them.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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