Asana

5 statements across 5 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Dec 1, 2021 by Amanda Malko · said 32 times in 19 episodes since 2021 · across every show →

Mentions by year

brought up most by Jason Lemkin (17), Mark Roberge (4), Amanda Malko (4), Scott Pugh (1), Mårten Mickos (1), Justin Betakure (1), Harry Briggs (1), Cliff Bockard (1)

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2026 2 mentions in 2 episodes 1 per episode
2025 1 mention in 1 episode
2024 7 mentions in 4 episodes 2 per episode
2023 5 mentions in 4 episodes 1 per episode
2022 11 mentions in 5 episodes 2 per episode
2021 6 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Asana, oldest first

Dec 1, 2021
Assertion Supported
Asana maintained a 115% net retention rate at IPO despite SMB focus
“Asana has a number of small business customers, and yet, even with their blended NRR, it's still at a 115% at the time of their IPO.”
Amanda Malko Dec 1, 2021 ▶ 23:17 The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko
Mar 11, 2022 neutral
Assertion Supported
Justin Betakure: Asana and Front use synchronized hybrid office models
“Hybrid office centric, also known as synchronized hybrid, this is what companies like Asana and Front are doing, where Most of the hiring is done around hubs in certain locations, and they synchronize when you come into the office two to three days a week, and…”
Justin Betakure Mar 11, 2022 ▶ 3:25 How Hybrid is Working in Practice: What the Data Shows | Raise Comm. Real Estate CEO + President
Aug 21, 2023 neutral
Assertion Supported
PLG Leaders Like Asana Do Not Have Lower Sales And Marketing Costs
“If you look at the PLG leaders in SAS and cloud, they're wonderful companies. But the Asana's and the others that they're their cost of sales to marketing isn't lower than the folks that are purely sales led.”
Jason Lemkin Aug 21, 2023 ▶ 8:38 The Top 10 Worst Pieces of SaaS Advice with SaaStr Founder Jason Lemkin
Oct 15, 2024 bullish
Assertion Supported
Lemkin: Over 70% of Monday.com customers are non-tech
“Over 70% of Monday's customers are not tech. They're selling to churches and normal businesses. They're growing 34% in a billion in AR, while Asana, which mostly sells to tech, if you see on the right, is only growing 10%.”
Jason Lemkin Oct 15, 2024 ▶ 4:48 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Jan 24, 2025
Assertion Partly supported
Lemkin: HubSpot, Asana, and Monday Generate Roughly 50% of Revenue Outside US
“50% of many cloud leaders revenue is outside of the U S more than 50% of HubSpot's revenue is outside of the U S almost. Asana's revenue about 50% of Monday's revenue is outside the U S”
Jason Lemkin Jan 24, 2025 ▶ 29:36 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
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