Apple

“If you don't own the data, you don't have control to update it.”

“I think that, that, that, that year Apple bought, of their 13 acquisitions, nine of them were geo-related.”

“NPS leader. Apple. Oh my god. NPS in the seventies. Crushing it. Premium price point, too. Really interesting. High price, high NPS.”

“What Jobs did is he hired the best designers in the world and then held them to a very high standard, which is what an editor does, not a writer. Not a maker, an editor.”

“I think it can be done really, really well, but once you get to a point, you don't need to do that anymore. Like, Apple doesn't need to talk about PC anymore, right? They're number one. I think it becomes more of a thing only if you're not number one.”

“Big tech, you know, that Apple, Salesforce, Facebook, Meta you know, Slack all of these companies are kind of targeting over the next couple months, but by April, they will all be back.”

“Paid social is probably the worst acquisition channel, especially with the Apple privacy changes.”

“One of the biggest failures of my career was a thing called a zone at Yext. It was a product that Used a beacon. I don't know if you remember the beacons, the iBeacon protocol that Apple launched, that basically was this Bluetooth thing that could wake up your…”

“We'd model ourselves. The one company we model after is Apple. We're no Apple. They'd be like to pick the R and we try to copy them.”