annual contract value

also referred to as: acv

9 statements across 9 episodes · 6 bullish · 0 bearish · 6 people on the record · first statement Feb 26, 2015 by Jason Lemkin · across every show →

Everything said about annual contract value, oldest first

Feb 26, 2015 neutral
Insight
Lemkin: SaaS scaling beyond $1M ARR follows a similar playbook by ACV
“Everyone gets to that first million in revenue a little bit differently. But the rest of the journey for a given ACV for a given deal size, it's pretty similar.”
Jason Lemkin Feb 26, 2015 ▶ 2:02 Aaron Levie (Box): The First $250m in ARR
Nov 5, 2020 positive
Insight
Lemkin: Selling at target ACV builds necessary skills regardless of product
“If your product today is, say, 300 bucks a month, ok, and that's great, but next, but you're starting to get a few bigger customers, and your goal next year is do 20 K deals, 20 K ACV deals. If this person has sold at 20 K, he or she will have developed the sk…”
Jason Lemkin Nov 5, 2020 ▶ 29:26 How to Hire a Great First VP of Sales
Nov 30, 2021 positive
Insight
Lemkin: Startups must only hire early sales reps experienced at their ACV
“The toolkit is roughly the same for every startup at a given ACV, at a given price point. So make sure they've sold in cloud, in SaaS at your price point, ok? Otherwise, don't fall in love with them.”
Jason Lemkin Nov 30, 2021 ▶ 13:24 Scaling a Successful SaaS Sales Team w/ 20VC Founder Harry Stebbings and SaaStr Founder Jason Lemkin
Feb 11, 2022 positive
Disclosure
Gorgias gave $1,000 iPhones for referrals against a $3K ACV
“So incentives for us where we offer an iPhone if you refer us to customers. So if you just do the math, an iPhone is like a thousand dollars, ECV is a three K, and then you have a NR that is like around like 90 90%. So it's like super worth it because your iPh…”
Romain Lapeyre Feb 11, 2022 ▶ 38:17 Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
Mar 15, 2022 positive
Insight
Kulya: ACV and pricing dictate whether sales is a viable GTM motion
“For us, as our ACV grows, Ah, sales is actually a viable motion. It was really not before. So based on your category and your pricing model that can really dictate, ah, what option you have available to you.”
Daryna Kulya Mar 15, 2022 ▶ 20:58 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder
Aug 3, 2022
Insight
Alter: ARR should represent at least 80% of enterprise ACV
“On the first, I'd say 80% plus would be a good benchmark. Anything below that there should be a really clear reason or a really clear understanding for why that is the case.”
Molly Alter Aug 3, 2022 ▶ 24:14 The Metrics that Matter, Whether You Are Raising $1m or $100m | Index Ventures Partner Molly Alter
Sep 16, 2022 positive
Insight
Lemkin: First software sales hires must have sold at comparable ACVs
“When you hire your first couple reps, they do need to have sold a software product And I vaguely similar, something, at least at vaguely close to your ACV, like they can't have sold pool equipment or plastic. I sometimes people hire that. I all, it can work ou…”
Jason Lemkin Sep 16, 2022 ▶ 35:07 Live from SaaStr Annual 2022: AMA with SaaStr's CEO
Nov 23, 2023 positive
Assertion Not checkable as stated
Sam Blond: Brex SDR ACV tripled after tying quota to revenue
“The average the ACV of an SDR generated customer went three X about 30 days after we made the change.”
Sam Blond Nov 23, 2023 ▶ 34:58 CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP
Dec 20, 2024
Insight
Benfer: Automate sales processes entirely for products with ACVs under $5,000
“And if you know your ICP down pat, A five K ACB and below, I would, 100% try to figure out how do you get as much of an automated process to engage.”
Michelle Benfer Dec 20, 2024 ▶ 3:47 How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
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