Daryna Kulya

Co-Founder & COO, OpenPhone · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperator@darynakulya ↗LinkedIn ↗openphone.com ↗

Daryna Kulya is the co-founder and COO of OpenPhone, a modern VoIP business phone system designed for startups and small businesses. Prior to building OpenPhone, she served as a product manager at Vidyard, worked at Deloitte, and founded Product Hunt Toronto.

5statements → 0claims → 0claims resolved → 3.8/5average certainty → 1.8/5average debate potential →

4 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said5 Episodes1

Everything Daryna Kulya said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Kulya: Critical SaaS products lose customers without a human sales-assist motion

“Given our nature of the product, we are a very critical tool for you, so you're, if your communications relies on us, and there's nobody here To have that one-on-one discussion with, you might be very nervous about switching, and you might be very nervous abou…”

Daryna Kulya Mar 15, 2022 ▶ 25:33 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Insight

Kulya: ACV and pricing dictate whether sales is a viable GTM motion

“For us, as our ACV grows, Ah, sales is actually a viable motion. It was really not before. So based on your category and your pricing model that can really dictate, ah, what option you have available to you.”

Daryna Kulya Mar 15, 2022 ▶ 20:58 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Insight

Kulya: Startups should innovate on product and adopt standard playbooks elsewhere

“It's already really, really hard to innovate in the critical area, at least for us in our business, which is our product. So we try our best to take best practices and really advice in many other areas that are not, not necessarily our core competency.”

Daryna Kulya Mar 15, 2022 ▶ 24:17 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Disclosure

Kulya: OpenPhone added a 'talk to sales' CTA after launching team features

“As we introduced a multiplayer mode in the product, as we Introduced open fund for teams. We learned that we have another motion here, which is land and expand, which is beautiful. You start with a couple of people on the team using you, and then you grow with…”

Daryna Kulya Mar 15, 2022 ▶ 10:24 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Insight

Kulya: PLG companies unsure about 1-on-1 demos should run weekly live demos

“If any of you here has a, you know, if you're a PLG company and you're not sure about doing a personal demo, start with a weekly live demo, and, ah, and then that can help, help you learn and see if there's appetite for something a little bit more custom.”

Daryna Kulya Mar 15, 2022 ▶ 30:28 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Appearances (1)

Episode	Date	Speaking time
Product-Led Growth: Panacea or Boondoggle? \| AgentSync Co-Founder/CTO + OpenPhone Co-foun	Mar 15, 2022	9m

Daryna Kulya

Appearances (1)

Turn any episode into a week of clips.