Kulya: PLG companies unsure about 1-on-1 demos should run weekly live demos
Daryna Kulya · Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder · Mar 15, 2022 · at 30:28
Daryna Kulya, co-founder of OpenPhone, discusses demo strategies for product-led growth (PLG) SaaS companies at SaaStr.
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“If any of you here has a, you know, if you're a PLG company and you're not sure about doing a personal demo, start with a weekly live demo, and, ah, and then that can help, help you learn and see if there's appetite for something a little bit more custom.”
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Kulya: Startups should innovate on product and adopt standard playbooks elsewhere
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“As we introduced a multiplayer mode in the product, as we Introduced open fund for teams. We learned that we have another motion here, which is land and expand, which is beautiful. You start with a couple of people on the team using you, and then you grow with…”