Ujjainwalla: Knak is well north of $10M in ARR
Pierce Ujjainwalla · He refused to quit his job until $1M ARR—then grew to $5M ARR & closed a $25M Series A. | Pierce ... · PMF Show · Jul 29, 2024 · at 38:35
Pierce Ujjainwalla is the co-founder and CEO of Knak, a no-code marketing campaign creation platform for enterprise teams.
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“When we were the template product, I can just share, like, we're well north of ten million in ARR now.”
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More from Pierce Ujjainwalla
Ujjainwalla: Knak integrates with Adobe Marketing Cloud better than Adobe does
“We connect better into the Adobe marketing cloud than Adobe does natively.
There are lots of integrations that don't exist through products that Adobe all owns that we do.”
Marketo suffered critical engineering brain drain after acquisitions by Vista and Adobe
“Marketo got acquired a couple of, they went public, they got acquired by Vista, then they got acquired by Adobe, and I think at each of those acquisitions, they lost a lot of talent to the people who, you know, the early engineers and product people who kind o…”
Ujjainwalla Kept Consulting Business Full-Time Until Knak Reached $1M ARR
“And to be honest, I hadn't left my consulting business when we were doing a million in error because of exactly that. Like the consulting business was still way more successful than NAC was.”
Ujjainwalla: Marketing Automation Platforms Lack Modern Collaboration Tools
“Yeah, you know, I think most people now think of, like, collaboration and Figma, where you can have multiple people in there, you can drop pins, you can tag people. None of that exists in marketing automation platforms. Like, none of it. Do you know how they c…”
Ujjainwalla: Figma Beat InVision by Unifying the End-to-End Workflow
“When I think back, like, what happened to them, right? I think they just stayed as that collaboration platform. They weren't able, if you look at Figma, it was the, from creation to exporting and had amazing collaboration in between. So I think that this, like…”
Ujjainwalla: Incumbent marketing platforms will re-enter asset creation via GenAI
“Now, there is a whole new focus on content generation now with generative AI, and so I think a lot of them are going back
Back to what we're doing.
Cause it's sexy again.
Like, hey, there's generative AI images and text, and that fits really nicely into these …”