Knak

“And it took off, like, it was super basic, but we were up to, like, 700 customers in the first year and a half.”

“We built like a custom package for them where they funded a lot of the custom development of our enterprise This product. From the beginning, we would own all of that IP, and it was just such a great partnership because their vision aligned to ours.”

“And to be honest, I hadn't left my consulting business when we were doing a million in error because of exactly that. Like the consulting business was still way more successful than NAC was.”

“We connect better into the Adobe marketing cloud than Adobe does natively. There are lots of integrations that don't exist through products that Adobe all owns that we do.”

“Now, there is a whole new focus on content generation now with generative AI, and so I think a lot of them are going back Back to what we're doing. Cause it's sexy again. Like, hey, there's generative AI images and text, and that fits really nicely into these …”

“When we were the template product, I can just share, like, we're well north of ten million in ARR now.”

“Well, yeah, like, it grew super fast, and then we kind of plateaued at a million.”

“We learned that our product was not sticky because people would just take the templates and cancel their subscription. We learned that templates are not the solution to the problem we were trying to.”

“I really think there's, like, this easy come, easy go mentality that can happen a little bit. Like, before, when we were bootstrapped, it was like, hey, we had to grind to make all this money. And we're going to be super diligent in who we hire, what we spend …”

“Right up until we raised our Series A. So we, yeah, we bootstrapped to five million.”