Ujjainwalla: Incumbent marketing platforms will re-enter asset creation via GenAI
Pierce Ujjainwalla · He refused to quit his job until $1M ARR—then grew to $5M ARR & closed a $25M Series A. | Pierce ... · PMF Show · Jul 29, 2024 · at 25:47
Pierce Ujjainwalla, founder of Knak, predicts enterprise marketing automation platforms will attempt to build content creation tools again using generative AI.
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“Now, there is a whole new focus on content generation now with generative AI, and so I think a lot of them are going back Back to what we're doing. Cause it's sexy again. Like, hey, there's generative AI images and text, and that fits really nicely into these assets that we create. You know, I'm fully expecting them to go into this again.”
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