Ujjainwalla: Figma Beat InVision by Unifying the End-to-End Workflow
Pierce Ujjainwalla · He refused to quit his job until $1M ARR—then grew to $5M ARR & closed a $25M Series A. | Pierce ... · PMF Show · Jul 29, 2024 · at 23:15
Pierce Ujjainwalla reflects on InVision's decline against Figma to justify why SaaS platforms must own the entire creation workflow.
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“When I think back, like, what happened to them, right? I think they just stayed as that collaboration platform. They weren't able, if you look at Figma, it was the, from creation to exporting and had amazing collaboration in between. So I think that this, like, chain link strategy now of going from A to Z, especially as so many things, You know, things are getting consolidated. People are really looking for that, I think.”
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