Figma

“When I think back, like, what happened to them, right? I think they just stayed as that collaboration platform. They weren't able, if you look at Figma, it was the, from creation to exporting and had amazing collaboration in between. So I think that this, like…”

“Yeah, you know, I think most people now think of, like, collaboration and Figma, where you can have multiple people in there, you can drop pins, you can tag people. None of that exists in marketing automation platforms. Like, none of it. Do you know how they c…”

“Today we have companies like Shopify, Snowflake, Figma, many of the largest and fastest moving teams out there that that run their code review process and their outer loop on Graphite.”

“Our designer who has no video production background, Melissa ended up making the whole thing in Figma, which is not a video production tool, but it was just a desperation thing.”

“These horizontal products that are very product-led and serve a lot of different personas, it's actually harder to get that early stage validation, and you have to build a ton just to get to parity with the old tools before they become useful”

“And the business that we decided on was like, there's probably like an analogous business to like Figma or notion or Google docs, where you build a collaboration platform around these workflows that developers are doing from the command line. And so that busin…”

“When I look at the most valuable companies that, products that I admire, Figma, Notion, Airtable, Coda, all of these were three and a half to five years to launch.”

“It was six years for Figma to get to one million dollars in AR.”

“And I made a fancy Figma as if we have them all. And I went to people, like, I was like, hey, Pablo, like, we're building this company. It's called Atlas. We're called Atlas at the time. And I already built these five products. Which one do you want to pay for…”