Kurdin pitched five unbuilt products simultaneously in Figma for customer discovery
George Kurdin · He shut down his last startup and gave the money back—then hit $1M ARR in 6 months. | George, Fou... · PMF Show · Jun 22, 2026 · at 10:04
George Kurdin, co-founder of Monk, discusses his 'buffet' customer discovery playbook used before building their core product.
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“And I made a fancy Figma as if we have them all. And I went to people, like, I was like, hey, Pablo, like, we're building this company. It's called Atlas. We're called Atlas at the time. And I already built these five products. Which one do you want to pay for? Kind of asked it as if we have it, like made a very fancy landing page, made each slide as if I have the solution and just was like, which one of these do you want to buy? I have them all.”
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