Back to the Roots

includes Back To The Roots Water Garden

8 statements across 1 episodes · 6 bullish · 0 bearish · 2 people on the record · first statement May 13, 2015 by Nikhil Arora · said 5 times in 2 episodes since 2015 · across every show →

Mentions by year, the whole family

brought up most by Nikhil Arora (1), Alejandro "Alex" Velez (1)

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Everything said about Back to the Roots, oldest first

May 13, 2015 positive
Assertion Not publicly verifiable
A cold email landed Back to the Roots in 850 Home Depots
“And actually, just this week, we're excited to announce that Home Depot expanded this nationally into 850 stores nationwide with displays across the country, but that started off with a cold email.”
Nikhil Arora May 13, 2015 ▶ 10:19 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015 positive
Assertion Not checkable as stated
Velez: Whole Foods was the only grocer to respond to early pitches
“We took that same bucket, walked it into every single grocery store in like a 50 mile radius from Andronico's, every Andronico's in Berkeley and Oakland. We went to Farmer Joe's. We went to Berkeley Bowl. At the time, there was only one Berkeley Bowl. We walke…”
Alejandro "Alex" Velez May 13, 2015 ▶ 3:46 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015
Assertion Partly supported
Back to the Roots reached every US Whole Foods in three months
“We put this in, in one Berkeley Whole Foods store. Within three months, we were nationwide with Whole Foods, every single store in the country”
Alejandro "Alex" Velez May 13, 2015 ▶ 6:53 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015 bullish
Assertion Partly supported
Velez: Back to the Roots products are in over 14,000 stores globally
“And these amazing products, which are ready to grow, ready to eat products, a mushroom farm, a water garden, a garden in a can, and now organic breakfast cereal and breakfast toppers that are now sold in over 14,000 grocery stores around the country, and Canad…”
Alejandro "Alex" Velez May 13, 2015 ▶ 1:18 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015 positive
Assertion Supported
Whole Foods, Petco, and Nordstrom launched Water Garden nationwide together
“So we took that buzz and went back to Petco, went back to Whole Foods, went back to Nordstrom, and for the first time ever, those three retailers took this product on nationwide. So we had a national launch with Whole Foods, national launch with Petco, Nationa…”
Alejandro "Alex" Velez May 13, 2015 ▶ 13:19 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015 bullish
Assertion Not checkable as stated
Back to the Roots raised $500k in pre-orders before manufacturing Water Garden
“We had a 100,000 dollar goal, ended up doing 250,000 dollars in 30 days of pre-orders. We took that momentum, took it over to our website, another quarter million dollars. So this is half a million dollars of pre-orders without even creating the damn thing.”
Alejandro "Alex" Velez May 13, 2015 ▶ 13:06 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015
Assertion Partly supported
Arora: Back to the Roots launched cereal line first into Costco
“So like we launched our cereal first into Costco, and like with the water garden we launched on Kickstarter, launching this thing first into Costco means we couldn't mess up, we messed up, we were out of business.”
Nikhil Arora May 13, 2015 ▶ 29:50 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
May 13, 2015 positive
Assertion Not checkable as stated
Velez: Back to the Roots is Costco's #1 organic cereal
“We're the number one selling organic cereal in Costco nationwide.”
Alejandro "Alex" Velez May 13, 2015 ▶ 20:26 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
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