Nikhil Arora

Co-Founder and Co-CEO, Back to the Roots · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehost@NikhilArora ↗LinkedIn ↗backtotheroots.com ↗

In 2009, Arora co-founded Back to the Roots with Alejandro Velez while at UC Berkeley, turning an observation that mushrooms could grow on spent coffee grounds into an urban farming startup. He has since scaled the company into an organic gardening brand selling indoor grow kits, seeds, and soils across major retailers.

3statements → 2claims → 1claims resolved → 4/5average certainty → 1.67/5average debate potential →

0 supported 1 partly supported 0 contradicted 1 not yet assessed how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said3 Episodes1

Everything Nikhil Arora said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Arora: The $10B cereal industry has seen no real innovation

“A hundred year old category, hundred years old, ten billion dollar industry, and there hasn't been any innovation from packaging to ingredients to branding.”

Nikhil Arora May 13, 2015 ▶ 17:56 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015

Assertion Not publicly verifiable

A cold email landed Back to the Roots in 850 Home Depots

“And actually, just this week, we're excited to announce that Home Depot expanded this nationally into 850 stores nationwide with displays across the country, but that started off with a cold email.”

Nikhil Arora May 13, 2015 ▶ 10:19 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015

Assertion Partly supported

Arora: Back to the Roots launched cereal line first into Costco

“So like we launched our cereal first into Costco, and like with the water garden we launched on Kickstarter, launching this thing first into Costco means we couldn't mess up, we messed up, we were out of business.”

Nikhil Arora May 13, 2015 ▶ 29:50 How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015

Appearances (1)

Episode	Date	Speaking time
How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015	May 13, 2015	13m

Nikhil Arora

Appearances (1)

Turn any episode into a week of clips.