“A hundred year old category, hundred years old, ten billion dollar industry, and there hasn't been any innovation from packaging to ingredients to branding.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Nikhil Arora
AssertionNot publicly verifiable
A cold email landed Back to the Roots in 850 Home Depots
“And actually, just this week, we're excited to announce that Home Depot expanded this nationally into 850 stores nationwide with displays across the country, but that started off with a cold email.”
Nikhil AroraMay 13, 2015▶ 10:19How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
AssertionPartly supported
Arora: Back to the Roots launched cereal line first into Costco
“So like we launched our cereal first into Costco, and like with the water garden we launched on Kickstarter, launching this thing first into Costco means we couldn't mess up, we messed up, we were out of business.”
Nikhil AroraMay 13, 2015▶ 29:50How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
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