Back to the Roots reached every US Whole Foods in three months
Alejandro "Alex" Velez · How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015 · May 13, 2015 · at 6:53
Alex Velez, co-founder of Back to the Roots, shares the rollout speed of their mushroom grow kit across Whole Foods retail locations nationally.
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“We put this in, in one Berkeley Whole Foods store. Within three months, we were nationwide with Whole Foods, every single store in the country”
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