Whole Foods, Petco, and Nordstrom launched Water Garden nationwide together
Alejandro "Alex" Velez · How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015 · May 13, 2015 · at 13:19
Alejandro Velez, co-founder of Back to the Roots, explains how Kickstarter crowdfunding traction enabled simultaneous national retail distribution across diverse chains.
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“So we took that buzz and went back to Petco, went back to Whole Foods, went back to Nordstrom, and for the first time ever, those three retailers took this product on nationwide. So we had a national launch with Whole Foods, national launch with Petco, National launch with Nordstrom”
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