Velez: Back to the Roots is Costco's #1 organic cereal
Alejandro "Alex" Velez · How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015 · May 13, 2015 · at 20:26
Alejandro Velez, co-founder of Back to the Roots, describes the retail traction of their new organic cereal line in Costco following in-store sampling demonstrations.
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“We're the number one selling organic cereal in Costco nationwide.”
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