Back to the Roots raised $500k in pre-orders before manufacturing Water Garden
Alejandro "Alex" Velez · How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015 · May 13, 2015 · at 13:06
Alejandro Velez, co-founder of Back to the Roots, describes how the company validated customer demand for its home aquaponics kit before mass production.
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“We had a 100,000 dollar goal, ended up doing 250,000 dollars in 30 days of pre-orders. We took that momentum, took it over to our website, another quarter million dollars. So this is half a million dollars of pre-orders without even creating the damn thing.”
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