The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 268 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 5 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Singla: 50% of Pepper Content's talent pool is US-based
“So, 50% of our user base on the talent marketplace side sits out of the US.”
Anirudh Singla Nov 17, 2025 ▶ 3:00 #2286 Pepper: AI + people = > $10 million
Assertion Not checkable as stated
Singla: Greg Brockman replied to cold email in under an hour
“I primarily called email Greg Brockman, who's a co-founder and president, and I cc'd Sam Altman, and I got a reply from Greg in less than an hour from sending an email when they probably had less than 50 users for GBT-free.”
Anirudh Singla Nov 17, 2025 ▶ 32:59 #2286 Pepper: AI + people = > $10 million
Assertion Not checkable as stated
Singla: PepperType hit #1 Product of the Month and 500k users in year one
“It took us 20 days to build out a platform called PepperType, which we launched on Product Hunt. We were number one product of the month, and we got to a million, got to a half a million users in one year just for that tool.”
Anirudh Singla Nov 17, 2025 ▶ 33:54 #2286 Pepper: AI + people = > $10 million
Assertion Supported
Smith: Chat prompts average 25 words versus 3 to 6 for search
“The average, I think the stat roughly was average of 25 words per prompt and average of three to six for search, something along those lines. So chat is significantly more specific.”
Ethan Smith Nov 11, 2025 ▶ 9:32 #2285 AEO: How to make ChatGPT promote you
Assertion Not checkable as stated
Pujji: Red Ventures Doubled Bankrate's EBITDA in Nine Months
“When Red Ventures bought Bankrate, it was a publicly traded company, they paid 1.3 billion dollars for it. They paid 10 times EBITDA roughly, according to their math. Rick knew, he had done the math, he had seen all the levers, he knew that within a year of cl…”
Jesse Pujji Nov 5, 2025 ▶ 14:59 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Assertion Supported
Lieberman: EOS implementers charge up to $15,000 a day for off-sites
“A lot of people hire actual implementers who either run your off-sites, help you with EOS implementation, and they charge a shit ton of money. Like, you know, it could be like 15,000 dollars a day for being at your off-site or with implementation.”
Alex Lieberman Nov 5, 2025 ▶ 33:56 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Assertion Supported
Dan Shipper: OpenAI awarded Every a plaque for processing 10 billion tokens
“Like yesterday I was at Dev Day, OpenAI Dev Day, and I got this like cool plaque that was like, you've processed ten billion tokens through, through OpenAI, which is, it was so cool.”
Dan Shipper Oct 30, 2025 ▶ 12:52 #2283 How Dan Shipper uses AI to build artisanal AI apps
Assertion Not checkable as stated
Shipper: Every employs 15 to 20 full-time staff across six business lines
“We are more than 10 people. We are about 15, between 15 and twenty-ish, it's a little hard to tell, full-time. We have six business lines now, so yes, a lot.”
Dan Shipper Oct 30, 2025 ▶ 35:39 #2283 How Dan Shipper uses AI to build artisanal AI apps
Assertion Partly supported
Dan Shipper: GPT-4 and Claude Opus beat human experts in blindly judged benchmarks
“They found that GPT-V is better than experts, like blindly judged better than experts at completing these tasks like 40% of the time, and I think Claude Opus is at 40, at 49%”
Dan Shipper Oct 30, 2025 ▶ 40:31 #2283 How Dan Shipper uses AI to build artisanal AI apps
Assertion Supported
Tan: OpenAI Was Spun Out of YC Research by Sam Altman
“OpenAI itself was a spin-out from YC research by, ah, Sam Altman.”
Garry Tan Oct 17, 2025 ▶ 5:20 #2281 Garry Tan: Y Combinator Startups Growing 5X Faster – Here’s What Changed
Assertion Supported
Tan: Cruise co-founder Daniel Kan is in current Y Combinator batch
“Daniel Kahn, for instance, who created, co, co-founder of Cruise Automation, he's in the batch, and I'm pretty excited about it”
Garry Tan Oct 17, 2025 ▶ 46:06 #2281 Garry Tan: Y Combinator Startups Growing 5X Faster – Here’s What Changed
Assertion Not checkable as stated
Shim: Placed was profitable and growing 50%+ when Snap spun it out
“2019, Snapchat spun us out, not because we were doing poorly, but because we were actually profitable, growing at, you know, 50% plus clip rate.”
David Shim Sep 15, 2025 ▶ 13:19 #2280 Read.ai is adding 50k users per day
Assertion Not checkable as stated
Shim: Read.ai has connected millions of Gmail and Outlook accounts
“In tiny now for Gmail, as well as for outlook, you can actually connect your accounts and we have millions of accounts that people have actually connected.”
David Shim Sep 15, 2025 ▶ 31:06 #2280 Read.ai is adding 50k users per day
Assertion Not checkable as stated
Shim: Read.ai Sales Copilot managed $50M in deal changes in 3 months
“So we've only had that product out for three months. Over fifty million dollars in deals have gone through that where we've initiated a change in status.”
David Shim Sep 15, 2025 ▶ 32:44 #2280 Read.ai is adding 50k users per day
Assertion Not checkable as stated
Howard: Technical AI consultancy students sell $80,000 engineering projects
“We have other students who are more on the engineer side who are selling Like, 80,000 dollar engineering projects”
Rob Howard Sep 10, 2025 ▶ 51:47 #2279 How are there so many AI agencies?
Assertion Supported
DXC runs global sales and marketing data pipelines on Keboola
“DXC, right? Like, Sixteen billion dollars a year company, you know, the original IT company, and they use us, you know, to run all their sales and marketing data pipelines around the globe for last eight years.”
Pavel Dolezal Sep 3, 2025 ▶ 14:13 #2278 How to build a $15M/year AI company.
Assertion Not checkable as stated
Dolezal: Keboola signed 21,000+ companies via PLG, growing 3x in 12 months
“Over 21,000 companies actually signed up for us. We grew it. We started to grow it, you know, and now like last 12 months, we grew it three times.”
Pavel Dolezal Sep 3, 2025 ▶ 22:40 #2278 How to build a $15M/year AI company.
Assertion Not checkable as stated
Dolezal: Keboola's enterprise starting contracts range from $75K to $250K
“Our tickets are, you know, like mid, mid, mid tickets are 75, 250 K, you know, as a starting ticket we still have, you know, like hundreds and hundreds of companies that pay us by credit card, just like 20 dollars, 50 dollars, and they grow, right?”
Pavel Dolezal Sep 3, 2025 ▶ 25:34 #2278 How to build a $15M/year AI company.
Assertion Not publicly verifiable
Keboola data workshop has educated over 30,000 women
“We designed, you know, a specific workshop with them, and since then, you know, like, it's been taught to over 30,000 ladies, and it actually evolved. Into an Academy”
Pavel Dolezal Sep 3, 2025 ▶ 31:00 #2278 How to build a $15M/year AI company.
Assertion Partly supported
Keboola reached $4M in profitable revenue before raising its seed round
“So we raised a seed round in June, and by then we had a company, we had if I'm correct, something three, 3.54 million dollars you know, like until then we were running the company to be profitable because like, you know, like we were bootstrapping or cashflow …”
Pavel Dolezal Sep 3, 2025 ▶ 39:59 #2278 How to build a $15M/year AI company.
Assertion Supported
Herold: Shopify COO Harley Finkelstein does not manage finance or engineering
“And I interviewed another COO recently, Harley Finkelstein from Shopify and Harley doesn't run finance at all. He doesn't run engineering. That's under Tobias, but Harley's very sales and marketing and culture and operations and biz dev.”
Cameron Herold Feb 14, 2018 ▶ 11:50 #1559 Cameron Herold coaches me on hiring (so I don’t collapse at my desk)
Assertion Partly supported
Herold: 1-800-GOT-JUNK? grew from 14 to 3,100 employees during his tenure
“When I went in to start one 800 got junk or to grow it, they had 14 employees. When I left six and a half years later, we had 3100 employees system wide.”
Cameron Herold Feb 14, 2018 ▶ 29:16 #1559 Cameron Herold coaches me on hiring (so I don’t collapse at my desk)
Assertion Not checkable as stated
Yang: Marketer Sean Patrick Simpson amassed over 40k Messenger subscribers
“So, we have this just messenger alchemist Sean Patrick Simpson, who gets, he got over 40,000 messenger subscribers on his messenger list”
Mikael Yang May 26, 2017 ▶ 4:13 #1453 The future of chat (and interacting with your customers)
Assertion Not checkable as stated
Yang: ManyChat user generated $11k in sales from $2k ad spend
“So one of the campaigns that he did, he spent, like, 2000 on ads and made 11,000 in sales in just, like, a few months. Days.”
Mikael Yang May 26, 2017 ▶ 5:23 #1453 The future of chat (and interacting with your customers)
Assertion Supported
Yang: Facebook Messenger bans promotional messages outside 24-hour window
“After 24 hours you can only send content that people subscribe to, And that cannot be, like, promotional or ads”
Mikael Yang May 26, 2017 ▶ 11:52 #1453 The future of chat (and interacting with your customers)
Assertion Not checkable as stated
Yang: EDM record label bot gets 56% CTR on weekly audio previews
“We have one client, it's a music label, a record label. They sent out one broadcast every week, so a weekly broadcast with a 32nd preview of an upcoming single from their record label, and it's an electronic dance music label, so they put out a lot of singles …”
Mikael Yang May 26, 2017 ▶ 15:57 #1453 The future of chat (and interacting with your customers)
Assertion Supported
Yang: Facebook has 65M business Pages adaptable into bots
“It's 1.2 billion people every month using the messenger platform. They have over sixty five million businesses using pages and each page is a potential is a one click away from becoming a bot.”
Mikael Yang May 26, 2017 ▶ 54:04 #1453 The future of chat (and interacting with your customers)
Assertion Not checkable as stated
Yang: ManyBot has over 500,000 bots on Telegram
“We have over, like, half a million bots there.”
Mikael Yang May 26, 2017 ▶ 55:40 #1453 The future of chat (and interacting with your customers)
Assertion Supported
Yang: Intercom has 17,000 customers while ManyChat has 20,000 connected bots
“Inter, Intercom has, like, 17,000 customers, and we already have over 20,000 bots connected to the platform.”
Mikael Yang May 26, 2017 ▶ 1:02:25 #1453 The future of chat (and interacting with your customers)
Assertion Not checkable as stated
Sam Ovens generated $18.25M in 2016 primarily from one training program
“Selling online training programs, or only really It was mostly one online training program, ah, helping everyday people start and grow their own consulting business.”
Sam Ovens Mar 3, 2017 ▶ 3:50 #1417 How Sam Ovens is helping everyday people start their own consulting businesses
Assertion Not checkable as stated
Ovens has acquired 10,500 customers across all consulting training programs
“Fast forward to this current day, I mean, I think we've had 10, 10 and a half thousand customers of, for the different iteration, if you add up all the different iterations, all the different customers, about 10 and a half thousand.”
Sam Ovens Mar 3, 2017 ▶ 11:16 #1417 How Sam Ovens is helping everyday people start their own consulting businesses
Assertion Not checkable as stated
Sam Ovens claims to have read 16 books by philosopher Hegel
“I've read like probably 16 of Hegel's books, not just that one.”
Sam Ovens Mar 3, 2017 ▶ 40:26 #1417 How Sam Ovens is helping everyday people start their own consulting businesses
Assertion Not checkable as stated
Harbinger: The Art of Charm is booked out four to six months
“Now it's eight guys every single week, seven or eight guys every single week, For four months, six months in advance, depending on the season, were booked out completely.”
Jordan Harbinger Aug 13, 2014 ▶ 33:06 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
Assertion Not checkable as stated
Harbinger: The Art of Charm has 800k downloads, ranks among top iTunes shows
“Yeah, we, right now, I think we've got like, 800,000. We're one of the largest shows in iTunes.”
Jordan Harbinger Aug 13, 2014 ▶ 39:56 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
Assertion Not checkable as stated
Kagan: AppSumo's operating costs run around $70,000 per month
“Our cost every month at AppSumo as a business is around 70,000 dollars, so I make sure that it helps us break even.”
Noah Kagan Apr 9, 2014 ▶ 1:17:35 #1001 The 1,000 interview celebration
Assertion Supported
Houston: Dropbox reached 200 million published users by late 2013
“Last number we published was two hundred million.”
Drew Houston Apr 9, 2014 ▶ 1:36:48 #1001 The 1,000 interview celebration
Assertion Not checkable as stated
Warner secured over $1M in ad checks from one sponsor
“The first check from them was over 300,000 dollars. I still have a copy of it somewhere, and then afterwards they did check, they sent us checks for over a million dollars in ads”
Andrew Warner Apr 9, 2014 ▶ 2:21:16 #1001 The 1,000 interview celebration
Assertion Not checkable as stated
Warner: First email co-registration deal brought in over $300,000
“Their first check, this is a woman named Susan. Her first check to me was for 300 plus thousand dollars. I never imagined that. And then after that, it was for millions of dollars, and I still have copies of those.”
Andrew Warner Mar 10, 2014 ▶ 5:50 #990 Andrew’s process for overcoming entrepreneurial stagnation – with Samantha Alford
Assertion Not checkable as stated
Griggs grew HearAndPlay to $1M revenue by age 22 starting with $70
“That was the year that we hit seven figures, and you know, incredible, having started with 70 dollars, and having taken no capital, or not even knowing that those avenues existed.”
Jermaine Griggs Apr 23, 2012 ▶ 5:21 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay generated $1,100 on its 2002 launch day via a Yahoo group
“That day we would do 1100 dollars in sales. On that day, I skipped every class I had that day in psychology. I called my girlfriend, Sarah, at the time, who's my wife now, and I said, baby, we gotta go do these books, because, you know, 1100 dollars are coming…”
Jermaine Griggs Apr 23, 2012 ▶ 38:46 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay generated $8,000 in its first month from a 700-person list
“They come to my site and it took me two years to get 700 people. And for many people listening, 700 people, you know, it doesn't sound like a lot, but when I think about it was that same 700 people. That gave me that 1100 dollars in that one day, and I, I'm no…”
Jermaine Griggs Apr 23, 2012 ▶ 43:09 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay nearly reached $200,000 in revenue during its first year in 2002
“I remember 2002, we'd go on to almost hit 200 grand that year, like, starting in March, right?”
Jermaine Griggs Apr 23, 2012 ▶ 48:54 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay doubled its revenue year-over-year for five years starting in 2002
“You know, my glory days, I call them, from about 2002 to 2006, seven was up, up, up, like. We, like, doubled year over year”
Jermaine Griggs Apr 23, 2012 ▶ 52:05 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
Griggs automates HearAndPlay to operate with fewer than three employees
“And to automate it and have under three employees, there's definitely a science to that, and I would love to you know.”
Jermaine Griggs Apr 23, 2012 ▶ 1:10:40 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Supported
Allis: iContact Reached $47M+ Annual Revenue and 70k Customers
“We started the business in 2003, and you're right, we did everything we could to keep expenses low, sleeping on futons, eating lots of rum and noodles as we built up eye contact over the years to 70,000 customers, a little over forty seven million in annual re…”
Ryan Allis Apr 9, 2012 ▶ 4:33 #710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis
Assertion Supported
Allis: iContact raised a total of $53M over five years
“Not only provided, you know, 500,005, which you raised a total of fifty three million dollars over the last five years at eye contact not only provided money, but actually provided, you know, strategic advice”
Ryan Allis Apr 9, 2012 ▶ 15:56 #710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis
Assertion Supported
Huffman: Reddit reached nine million unique visitors last month
“I can only speak for Reddit's numbers, and that, they got nine million uniques last month.”
Steve Huffman Oct 20, 2010 ▶ 6:18 #400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman
Assertion Not checkable as stated
Huffman: Paul Graham delivered Reddit's first ~1,000 unique visitors
“So Paul brought us the first maybe thousand or so uniques.”
Steve Huffman Oct 20, 2010 ▶ 8:47 #400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman
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