Consulting.com founder Sam Ovens discusses his company's revenue breakdown with Mixergy host Andrew Warner.
Insight
Existing customers are the best source for early startup hires
“The best place to start is in your customers, because you have a lot of people in your customer list who understand they're very early in their journey, and it would probably be a smart idea to go work for a company for a year, and to, because you're going to …”
Assertion Not checkable as stated
Consulting.com spends $30,000 per day on Facebook advertising
“Some time, most of the time, 30 grand a day.”
Assertion Not checkable as stated
Traffic from Tai Lopez generated $4M to $6M in revenue
“Thai alone I don't want to give specific numbers just because it's private for him, but it's in between In between four and six million just from Ty's traffic.”
Insight
Pairing service and product models eliminates the cash flow trough
“With service businesses, they have, they don't have a trough in the cash flow model, but with product businesses, they have a very big trough. And by trough, I mean, you know, capital expenditure and outlay before revenues start coming in. So I just paired a s…”
Insight
Auditing specific client mistakes sells better than pitching general competence
“It's just really powerful to point out actual mistakes instead of going to someone and saying, I'm so good, I can help you. Everyone's first reaction is prove it, right? So it's so much more powerful to go in and identify problems.”
Insight
Making prospects articulate their own problems outperforms direct pitching
“So instead of me saying those words to them, I ask questions which make them say that to themselves, because it's so much more powerful that way. If I come on and I'm like, I'm so good, I've got this amazing thing for you, it's gonna do all of these things for…”