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Jermaine Griggs

Founder & CEO, Hear and Play Music · 1 appearance on the record.

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founderexecutiveentertainer@jermainegriggs ↗hearandplay.com ↗

In 2000, Jermaine Griggs founded HearandPlay.com with a $70 investment at age 16, turning it into a multimillion-dollar online music instruction business. He is also recognized in entrepreneurship circles for marketing automation strategies, earning Infusionsoft's Ultimate Marketer of the Year award.

11statements → 7claims → 0claims resolved → 3.82/5average certainty → 1.18/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 opinion · 3 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jermaine argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jermaine Griggs on measured tape to publish a rate. This says nothing about how they speak.

Everything Jermaine Griggs said on Mixergy that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Griggs argues that Web 2.0 businesses are reluctant to sell directly
“A lot of two point, though, there's this, I don't know, this reservation about just selling.”
Jermaine Griggs Apr 23, 2012 ▶ 11:18 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
Griggs grew HearAndPlay to $1M revenue by age 22 starting with $70
“That was the year that we hit seven figures, and you know, incredible, having started with 70 dollars, and having taken no capital, or not even knowing that those avenues existed.”
Jermaine Griggs Apr 23, 2012 ▶ 5:21 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Disclosure
Griggs: HearAndPlay generates $3M–$3.5M annually with 10,000 paying subscribers
“So, since inception, we've well hit the eight-figure mark per year. That looks like about 303 and a half million dollars this year will do. We get about 15,000 subscribers a month, and our total list is about 300,000 musicians that play by ear, and out of that…”
Jermaine Griggs Apr 23, 2012 ▶ 6:58 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay generated $1,100 on its 2002 launch day via a Yahoo group
“That day we would do 1100 dollars in sales. On that day, I skipped every class I had that day in psychology. I called my girlfriend, Sarah, at the time, who's my wife now, and I said, baby, we gotta go do these books, because, you know, 1100 dollars are coming…”
Jermaine Griggs Apr 23, 2012 ▶ 38:46 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay generated $8,000 in its first month from a 700-person list
“They come to my site and it took me two years to get 700 people. And for many people listening, 700 people, you know, it doesn't sound like a lot, but when I think about it was that same 700 people. That gave me that 1100 dollars in that one day, and I, I'm no…”
Jermaine Griggs Apr 23, 2012 ▶ 43:09 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay nearly reached $200,000 in revenue during its first year in 2002
“I remember 2002, we'd go on to almost hit 200 grand that year, like, starting in March, right?”
Jermaine Griggs Apr 23, 2012 ▶ 48:54 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
HearAndPlay doubled its revenue year-over-year for five years starting in 2002
“You know, my glory days, I call them, from about 2002 to 2006, seven was up, up, up, like. We, like, doubled year over year”
Jermaine Griggs Apr 23, 2012 ▶ 52:05 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Disclosure
Recurring monthly subscriptions eventually became HearAndPlay's primary revenue engine
“That, that model is split. Now it's all the monthly stuff that's our main thing, and the product sales are like our icing on the cake.”
Jermaine Griggs Apr 23, 2012 ▶ 55:24 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
Griggs automates HearAndPlay to operate with fewer than three employees
“And to automate it and have under three employees, there's definitely a science to that, and I would love to you know.”
Jermaine Griggs Apr 23, 2012 ▶ 1:10:40 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Assertion Not checkable as stated
Early piano pamphlets became HearAndPlay's flagship product two years later
“Those books would then go on to be The basis of my primary product of Hear and Play just two years later.”
Jermaine Griggs Apr 23, 2012 ▶ 21:45 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Disclosure
Griggs paid $70 monthly for a Yahoo Directory listing for ten years
“I'm still paying for that same listing. I think they get me for 70 bucks a month. I mean, I'm working. I mean, 10 years of that, you know, from day one, and every time my card expires, I go in, and I think it's just a ritual for me now”
Jermaine Griggs Apr 23, 2012 ▶ 41:15 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs

The other half of the tape: Jermaine Griggs's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Mixergy. every mention, with the transcript →

Who brings them up most Samantha Alford 1

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
#715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with J Apr 23, 2012 45m
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