Griggs: HearAndPlay generates $3M–$3.5M annually with 10,000 paying subscribers
Jermaine Griggs · #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs · Apr 23, 2012 · at 6:58
Jermaine Griggs, founder of music instruction site HearAndPlay.com, discloses the company's private annual revenues, subscriber count, and email list size to Andrew Warner.
0:00 / 0:26exact quote · 26.5s
720p mp4 · rendered on demand · StarZero watermark
“So, since inception, we've well hit the eight-figure mark per year. That looks like about 303 and a half million dollars this year will do. We get about 15,000 subscribers a month, and our total list is about 300,000 musicians that play by ear, and out of that revenue, 10,000 paying subscribers is like our lifeblood, is our base in our various training centers, and we look to keep going.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jermaine Griggs
Griggs argues that Web 2.0 businesses are reluctant to sell directly
“A lot of two point, though, there's this, I don't know, this reservation about just selling.”
Griggs grew HearAndPlay to $1M revenue by age 22 starting with $70
“That was the year that we hit seven figures, and you know, incredible, having started with 70 dollars, and having taken no capital, or not even knowing that those avenues existed.”
HearAndPlay generated $1,100 on its 2002 launch day via a Yahoo group
“That day we would do 1100 dollars in sales. On that day, I skipped every class I had that day in psychology. I called my girlfriend, Sarah, at the time, who's my wife now, and I said, baby, we gotta go do these books, because, you know, 1100 dollars are coming…”
HearAndPlay generated $8,000 in its first month from a 700-person list
“They come to my site and it took me two years to get 700 people. And for many people listening, 700 people, you know, it doesn't sound like a lot, but when I think about it was that same 700 people. That gave me that 1100 dollars in that one day, and I, I'm no…”