Yang: EDM record label bot gets 56% CTR on weekly audio previews
Mikael Yang · #1453 The future of chat (and interacting with your customers) · May 26, 2017 · at 15:57
ManyChat founder Mikael Yang shares performance metrics from an electronic music label client sending weekly audio broadcasts on Facebook Messenger.
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“We have one client, it's a music label, a record label. They sent out one broadcast every week, so a weekly broadcast with a 32nd preview of an upcoming single from their record label, and it's an electronic dance music label, so they put out a lot of singles out. And . How's that doing for them? So they, They're sending, like once a week, this 32nd preview, and you have to actually click on the button to listen to it. They get 56% CTR on those broadcasts.”
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