Facebook, every mention
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Verbatim, from the transcripts: the passages where Facebook comes up
Mental Models That Change How You Think | Bill Gurley
- ▶ 25:43 Bill Gurley In an ecosystem, and then they've been able to prove that they can grow, and that that growth might be a function of their size already, or their footprint, or their users, and that would include everyone from Google to Amazon to Meta,…
You Don’t Need To Innovate To Be Successful | FarmVille Creator
- ▶ 22:03 Mark Pincus I wasn't even gonna take the insight that was so clear to me that I had gotten trust wrong, which at this point, Friendster, LinkedIn, Facebook, all were proving
- ▶ 37:51 Mark Pincus I was like, Steve, these, these are real users from MySpace, from Facebook. 2 times in the scene
- ▶ 43:26 Mark Pincus And Farmville was the first time that we hit this, like, mass market consumer tipping point where lots of people knew about Mafia Wars, but with Farmville, we hit this density on the social network and the feed with Facebook that something 2 times in the scene
- ▶ 45:46 Shane Parrish You had a near-death experience with Facebook and Zynga. 18 times in the scene
- ▶ 58:21 Mark Pincus And that was like our Instagram moment, like when Facebook bought Instagram, and it would have just been a different trajectory, and if I had
Speed, Stress, and Better Decisions | Winston Weinberg
- ▶ 9:43 Winston Weinberg And then he worked at Meta, ah, after that. 2 times in the scene
- ▶ 52:33 Winston Weinberg Like, what is the product review for a lawyer look like when Meta can ship 50 times as many products daily, right?
The $2 Trillion Mind | Nicolai Tangen
- ▶ 20:43 Nicolai Tangen You know, likes on Facebook or whatever, and so to be, to be different from other people is, is tough.
How to Build Good Habits & Break Bad Ones | James Clear
- ▶ 1:53:35 James Clear Like if you couldn't tell people I was an early investor in Uber, you know, if you couldn't tell them I, you know, I invested in Facebook, would you still do it?
Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)
- ▶ 12:28 Bret Taylor You can see those founders really transform from being one thing to many things.
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 44:04 Rory Sutherland Well, it's all about short-term transactional, uh, bottom-of-the-funnel, um, click-through, you know, how can you shovel money to meta in a slightly more efficient way?
How To Build A Cult | Lulu Cheng Meservey
- ▶ 4:33 Lulu Cheng Meservey So when you see people right now covering hires at Meta for their new superintelligence, they're, they're covering what is the long-term goal of this, and how is it progressing over time, and what is it like?
Why Everyone Is Wrong About AI (Including You) | Benedict Evans
- ▶ 6:10 Benedict Evans I'm pretty sure people thought Microsoft had an advantage on the internet, and Google and, um, Meta had an advantage on mobile, and everyone thought IBM was going to win PCs.
- ▶ 12:13 Benedict Evans Which is you need such an enormous amount of generalized text that the amount that Google has or that Meta has is not actually enough to move, to be a kind of a fundamental difference in what you can train with. 4 times in the scene
- ▶ 32:43 Benedict Evans It was very easy, actually, to get people to switch back and forth between MySpace and Facebook and Bebo and, and, and Friends Reunited and whatever the, um, um, Orkut and all these other things. 2 times in the scene
- ▶ 38:01 Benedict Evans So even the absolute numbers are faster than they were for Facebook 20 years ago, 15 years ago, because there's way more people online now, yes.
- ▶ 1:00:37 Benedict Evans Like, this was a technology that had been kind of floating around before ChatGPT, 3.5, and everyone kind of saw that it didn't work very well, and then ChatGPT works, well, no, actually it works well enough, and then there's this explosion… 3 times in the scene
- ▶ 1:06:09 Benedict Evans I think meta and Google, there is this sort of big question around where the ad revenue goes and how much the ad revenue gets pulled away to different places. 5 times in the scene
- ▶ 1:06:36 Benedict Evans This is why Meta made it open source, because they want to make it commodity info that sold at cost, and they differentiate on top with Meta stuff, with Facebook, social, Instagram-y stuff, and they want the model itself to be just…
Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
- ▶ 3:50 Elad Gil Um, that'd be early Facebook, right? 2 times in the scene
- ▶ 6:43 Shane Parrish Like how, how did that happen where you, you had Apple, you have Stripe, you have Coinbase, you have Facebook, you have, uh, walk me through that.
- ▶ 22:24 Elad Gil You know, a Facebook team solved diplomacy, right?
- ▶ 34:46 Elad Gil Meta, you know, um, and then mobile, the mobile revolution was probably 80% incumbent value, or 90%, right? 2 times in the scene
- ▶ 42:09 Shane Parrish What do you think of Facebook? 7 times in the scene
- ▶ 1:09:23 Elad Gil Think of all the stuff he's done across politics, and the Thiel fellows, and the funds, and Palantir, and Facebook, and all this stuff.
Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
- ▶ 0:16 Garry Tan You know, sometimes I sit there and I run into a bug, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 14:12 Garry Tan You know, one of the things I feel like I learned from Paul Graham interviewing alongside him so many years was that sometimes I'd go through and this person would come in, they had an incredible resume, you know, they're like had a PhD or…
- ▶ 52:42 Garry Tan You know, I mean, sometimes I sit there and I run into a bug into in, you know, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 1:06:28 Garry Tan And so in the same way, I think that whether it's OpenAI or Anthropic or Meta's Lab or Deep Seek or some other lab that wins, like, I think that we're going to have a bunch of different labs and they're going to serve a certain role, like…
- ▶ 1:09:40 Shane Parrish Not meta the company, but like meta as in all of them.
- ▶ 1:15:29 Shane Parrish What's your read on Facebook almost doing a public good here and spending, you know, I think it's over fifty billion at this point, and just releasing everything open source? 6 times in the scene
- ▶ 1:16:17 Garry Tan Like I went to Facebook Blue app recently, and I was going to Vietnam, and I just wanted to say, okay, Meta AI, you're so smart.
- ▶ 1:56:19 Garry Tan Um, but short of that, I mean, maybe Nvidia, Microsoft, Meta, 4 times in the scene
Bret Taylor: A Vision for AI’s Next Frontier
- ▶ 1:44 Shane Parrish The mastermind behind Google Maps and the former chief technology officer at Facebook, Brett reveals the brutal truths about leadership, AI, and what it really takes to build something that endures long after you've reached the top.
- ▶ 4:44 Shane Parrish One of the unique things about you is that you've started companies, you've been acquired by Facebook and Salesforce. 4 times in the scene
- ▶ 22:14 Bret Taylor And I think as you see, um, uh, founders, you know, grow from doing one thing to growing, to be in a real meaningful company like Airbnb or Meta or something.
- ▶ 58:24 Shane Parrish The different models competing, and then the one that really throws me for a bit of a loop is Facebook. 4 times in the scene
- ▶ 1:03:34 Shane Parrish Facebook, on the other hand, has spent all of this money already, and with, you know, an endless amount, presumably in sight, or, like, not in sight, an endless amount to go, but they don't have a revenue model specifically around AI,… 5 times in the scene
- ▶ 1:47:31 Bret Taylor I absolutely, uh, intend Sierra to be an enduring company and an independent company, but to be honest, every entrepreneur, every company starts that way, and so, um, you know, uh, I'm really grateful for both Facebook and Salesforce for… 2 times in the scene
Logan Ury: The Dating Myths You Need to Stop Believing
Josh Wolfe: Human Advantage in the World of AI
- ▶ 4:26 Josh Wolfe Is going to become the next Afghanistan, that that region in the Sahel, all these coups and cascades of these coups of failed states where you have Russian mercenaries, violent extremists, Chinese CCP coming in with infrastructure and…
- ▶ 24:27 Josh Wolfe My Facebook, which I don't really use anymore other than when Instagram, you know, cross posts to it.
- ▶ 26:31 Shane Parrish So aside from meta, what counterintuitive sort of public companies would you say have like really interesting data sources? 2 times in the scene
- ▶ 44:02 Shane Parrish One, at what point do you think active managers and analysts is replaced by AI in the same way that Zuck is saying an engineer at Meta is gonna be replaced by AI?
- ▶ 1:25:05 Josh Wolfe It was, you know, but being able to search your life instantly, I think it's going to be a generational change in the same way that people were not comfortable, you know, posting on Facebook
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- ▶ 26:17 Alfred Lin And so the early days of the removing of that friction was to get connected through Facebook Connect so you can check someone out and check out their Facebook pages and who they are and to see if this is an authentic person. 2 times in the scene
- ▶ 1:44:31 Alfred Lin Um, other things that, you know, I'd say we try to avoid is, um, things that are roadkill along the way of a company like OpenAI or Google or Amazon or Meta.
- ▶ 1:47:21 Shane Parrish So how important do you see what Facebook's doing then, where they're spending, you know, 50 to a hundred billion, but they're making it open source?
Charlie Hoehn: Write Something People Want to Read
- ▶ 1:06:59 Charlie Hoehn Pure guesswork, but like a certain number of, uh, blog articles that have come out, a certain number of podcasts that have come out, a certain number of Facebook engagements, Twitter engagements, like, and I mean, comments and reshares,…
Matthew Dicks: The Storytelling Expert
- ▶ 1:26:59 Matthew Dicks He says to me that at Facebook early on when they were failing to gain traction, they looked at their data and they realized that if a user accumulated seven friends, made seven friends or seven connections on Facebook in 10 days, they… 6 times in the scene
Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
- ▶ 46:24 Brian Halligan I don't think Dig's around and Reddit's gone through all these iterations, but obviously with Facebook and now it's TikTok, it's Instagram.
Morgan Housel: Get Rich, Stay Rich
- ▶ 17:46 Morgan Housel Facebook didn't even exist yet.
Chris Davis: Three Generations of Wealth
- ▶ 2:23:33 Christopher Davis And anyway, he ended up very early at Facebook and has done great.
TKP Insights: Learning and Thinking
- ▶ 17:46 Barbara Oakley Uh, Facebook, or something, or anything. 3 times in the scene
Rey Flemings: A Different Definition of Success
- ▶ 15:12 Shane Parrish As you were saying, sort of the hustle culture, it also had me thinking about how it relates to our connectedness through Instagram and Facebook and everything else where we're
TKP Insights: Philosophy
- ▶ 1:00:20 Ed Latimore I don't think I've seen you on Facebook at all, but I'm sure there's some version that's on Twitter though.
Dr. Gina Poe: The Science of Better Sleep
Kevin Kelly: Excellent Advice for Living
- ▶ 1:02:51 Kevin Kelly Um, and it's not a matter of something Facebook is going to figure out.
TKP Insights: Making (Even) Better Decisions
- ▶ 48:32 Patrick Collison Uh, in that you can sort of draw a lineage of HP and Intel and Microsoft and Google and Facebook and so on. 2 times in the scene
Kunal Shah: Core Human Motivations
- ▶ 32:01 Shane Parrish But if like Facebook were to make a car, people would be pretty skeptical. 2 times in the scene
Laurie Santos: The Pursuit of Happiness
- ▶ 35:46 Laurie Santos Like, I could use Facebook Live to connect with my family members and really have social connection with people.
Balaji Srinivasan: The Network State
- ▶ 55:08 Balaji Srinivasan Um, everybody writes about Zuck, who for all his faults, basically built Facebook himself and who I respect.
- ▶ 1:02:01 Balaji Srinivasan Uh, oh, and also the, of course, all the rise of technology where the stuff was dismissed as a fad and a bubble, and it's never, you know, even in 2013, they were writing articles like Facebook will never make a significant profit, right? 2 times in the scene
- ▶ 2:15:32 Balaji Srinivasan An important thing here where they're blocking American social media, because if China had let Facebook and Twitter in, then absolutely they would have de-platformed Xi Jinping and what have you. 2 times in the scene
- ▶ 2:30:20 Balaji Srinivasan Their, um, their Facebook equivalent, WeChat is better than Facebook. 2 times in the scene
- ▶ 2:45:21 Balaji Srinivasan Facebook. 6 times in the scene
#131 Matthew Walker: The Power of Sleep
- ▶ 51:55 Dr. Matt Walker This was a friend, Andy Huberman, um, at Stanford sort of taught me this time, the 11th rep, where you kind of, you know, you do your 10 reps, and then you immediately go to your phone, and you pick it up, and that's your 11th rep, and it…
#129 Marc Andreessen: Interview with an Icon
- ▶ 37:02 Marc Andreessen And look, a lot of the real breakthrough companies, a lot of the big franchises, you know, Mark Zuckerberg had not had a job before he started Facebook, right?
- ▶ 49:22 Marc Andreessen Um, I got Facebook.
#127 Best of 2021: Conversations of the Year
- ▶ 16:26 Noreena Hertz 1500 in a control group, and the other 1500 were expressly charged to go off, in this case, Facebook. 2 times in the scene
- ▶ 59:06 Nir Eyal And I sat down at my desk and I said, great, no internet, no apps, no Facebook, no Twitter, no email. 5 times in the scene
- ▶ 1:11:46 Nir Eyal So don't believe these chicken little tech critics that say video games are melting your brain and Facebook is melting your brain and everything is melting your brain.
#126 Nancy Sherman: Soldiers and Stoics
- ▶ 0:00 Nancy Sherman It is very hard in a world driven by how many likes you have on a Facebook page, or how many followers you have, to remember that, you know, these metrics are not really your, a measure of your worth.
- ▶ 36:13 Nancy Sherman It is very hard in a world driven by how many likes you have on a Facebook page or how many followers you have if you're a social media person to
#124 Douglas Rushkoff: The Perils of Modern Media
- ▶ 35:18 Douglas Rushkoff So you've got blogger and Twitter and Facebook.
#114 Noreena Hertz: The Crisis of Loneliness
- ▶ 6:43 Noreena Hertz And there was a landmark study that was carried out by Stanford University about a year and a half ago, a real gold standard of a study where they had 3000, um, participants, 1500 in a control group, and the other 1500 were expressly… 2 times in the scene
#113 Sarah Tavel: The Value of Intellectual Rigor
- ▶ 5:26 Sarah Tavel And, and what tends to happen in a company, in a startup, uh, or, you know, a company like Pinterest that's going through hypergrowth is that you're constantly recruiting, and you have a recruiting team, and the recruiting team is doing…
- ▶ 58:31 Sarah Tavel It was owned by Facebook and Amazon and Google and Apple and
#106 Josh Kaufman: Maximizing Our Locus of Control
- ▶ 1:11:00 Shane Parrish You could see that Joe got a new car or whatever, and you know, it's this one reference point, but it's your, your little tiny community, but now you're inundated with Instagram and Facebook, and you're connected in a way that everybody is…
#104 Nir Eyal: Mastering Indistraction
- ▶ 0:32 Nir Eyal If it's too much news, too much booze, too much football, too much Facebook, it doesn't matter.
- ▶ 3:28 Nir Eyal I mean, it's there, they have the document, the dramatizations of the big bad algorithms that are, you know, uh, sending you notifications in order to bring you back to Facebook and keep you addicted. 2 times in the scene
- ▶ 9:21 Nir Eyal Facebook was started years before that. 3 times in the scene
- ▶ 16:53 Nir Eyal And I sat down at my desk and I said, great, no internet, no apps, no Facebook, no Twitter, no email. 2 times in the scene
- ▶ 20:06 Nir Eyal Check Facebook. 4 times in the scene
- ▶ 24:59 Nir Eyal This is, this wasn't a question that just came up with Facebook and the iPhone. 2 times in the scene
- ▶ 52:25 Nir Eyal Does anybody not know that Fox News and CNN and Wall Street Journal and New York Times and Facebook and Twitter, all these companies make money on ads. 6 times in the scene
#102 Sendhil Mullainathan: The Chaos Inside Us
- ▶ 49:47 Shane Parrish I wonder if Facebook has data on that. 4 times in the scene
#101 Jane McGonigal: The Psychology of Gaming
- ▶ 41:05 Jane McGonigal Facebook is working on it.
#100 Matt Mullenweg: Collaboration Is Key
- ▶ 13:03 Matt Mullenweg And I kept finding this ratio that's like 20 to one everywhere in successful platforms, not in fake platforms, like it's not on the Facebook platform. 2 times in the scene
#98 Sahil Lavingia: Observing the Present
- ▶ 17:09 Sahil Lavingia I mean, they're turning down offers for, you know, from Facebook and Google and Uber at like, you know, for hundreds of thousands of dollars to work at your, your rinky dink startup.
#97 Roger Martin: Forward Thinking
- ▶ 1:08:43 Shane Parrish A lot of companies today seem like they have a bit of innovation and be like, they want to be the one to create the iPhone or go zero to one and just create new markets like Facebook or Google.
#94 Chamath Palihapitiya: Understanding Yourself
- ▶ 4:02 Shane Parrish You went to Facebook.
- ▶ 13:18 Chamath Palihapitiya And the first moment of clarity around that was actually when I went to work at Facebook, because for the first time I was unbelievably candid and it was such a cathartic release because I could be, you know, almost curmudgeonly in my…
- ▶ 39:14 Chamath Palihapitiya Facebook did the same thing. 2 times in the scene
#81 Jason Calacanis: Intelligent Risk
- ▶ 51:51 Jason Calacanis I don't think you're building Facebook at scale with a billion users, but you certainly could build a Facebook like product with a million users. 2 times in the scene
#78 Balaji Srinivasan: Exploring COVID-19
- ▶ 18:23 Balaji Srinivasan With Facebook, they can go to their database and they can poll every single person who invited every other person.
- ▶ 52:59 Balaji Srinivasan And in fact, he has posted like Sudoku solvers on Facebook in, in, in either C or C++ and like, like he's, he still actually knows code, right? 2 times in the scene
#77 Mike Maples: Living in the Future
- ▶ 50:34 Mike Maples Jr. Well, similarly, if I see a consumer startup and their strategy is to get big by having a business model that resembles Facebook, I get worried about that because Facebook can co-op their business really easily. 2 times in the scene
- ▶ 1:07:45 Mike Maples Jr. Because like, if somebody is making a ton of money at Google or Facebook,
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