The Wisdom Wall

15 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Guy Raz (23)Marcia Kilgore (19)Eric Ryan (18)Mei Xu (16)Adam Grant (16)Tobias Lütke (15)Michael Dubin (15)Kenneth Cole (15)Whitney Wolfe Herd (14)Paul Orfalea (14)Katrina Lake (14)Sarah LaFleur (13)Randy Hetrick (13)Marc Lore (13) Best Newest Oldest

“Anybody that tells you that they can build you a viral video or don't, don't believe them, I did not have huge hopes for this video.”

Michael Dubin, Dec 17, 2018

“that's a playbook that big competitors, big incumbent competitors can do, you know, to make you look unattractive to capital, to make you look unattractive to potential acquirers.”

Michael Dubin, Dec 17, 2018

“that's a playbook that big competitors, big incumbent competitors can do, you know, to make you look unattractive to capital, to make you look unattractive to potential acquirers.”

Michael Dubin, Jan 5, 2026

“UX, UI is a maze or a puzzle. That's what great architects do. That's what great restaurant designers do when they lay out a space or design a hotel lobby. You know, it's great, what great product designers do, UX, UI designers do. They create these mazes for people to go in, and that's enormously satisfying when you…”

Michael Dubin, Jan 5, 2026

“I wanted the function of the business to come through in the name. And I think if you, you know, were to pluck somebody off the street and say, um, what does a company called Dollar Shave Club do? You should probably be able to figure that one out.”

Michael Dubin, Jan 5, 2026

“Anybody that tells you that they can build you a viral video or don't, don't believe them”

Michael Dubin, Jan 5, 2026

“There are not that many people in the world that make great razors. Um, and you think about the science that's involved. For such an old school sort of product that's been around for a long period of time, There's an, an extraordinary amount of science that goes into taking, you know, raw metal, then thinning it out,…”

Michael Dubin, Jan 5, 2026

“the presence of competition pushes you to define yourself more specifically, and focuses you on the things that you want to do, and, um, You know, definitely makes you work a little bit harder. So, you know, most people, when they first start a company, and then they experience competition, don't think that's a good…”

Michael Dubin, Jan 5, 2026

“I think there's a lot of times when you're starting a company and you're faced with certain death or near death. You have a near death experience, which will happen a lot. Um, it's never as bad as you think. It's also not as great as you hope it will be either. And, you know, yes, there are some times when the worst…”

Michael Dubin, Jan 5, 2026

“I, I think the biggest difference might be the wave doesn't last as long as it once did because there's just so much out there.”

Michael Dubin, Oct 9, 2025

“nobody comes to your company expecting it to be a lifelong relationship and you shouldn't expect that either, right? That's just not how it works. And then eventually they're going to move on and they're going to do something else. How can you play a role in their development and say, here's what we need out of you…”

Michael Dubin, Oct 9, 2025

“I think you always want to go if you're pitching, uh, short answer is it depends who you're pitching, but you can never go wrong with going out with a big vision for how you're going to grow beyond your initial category. So it's great advice and, and, you know, you should think beyond that. That said, you might find…”

Michael Dubin, Oct 9, 2025

“the presence of competition pushes you to define yourself more specifically, and focuses you on the things that you want to do, and You know, definitely makes you work a little bit harder.”

Michael Dubin, Dec 17, 2018

“And, you know, yes, there are some times when the worst possible outcome happens, but it's really rare. And you go through enough sort of crises and near-death experiences, and you come out on the other side, and you kind of like, in your mind, you say to yourself, uh, ok, I know what it's like to be chill on the other…”

Michael Dubin, Dec 17, 2018

“UX, UI is a maze or a puzzle. That's what great architects do. That's what great restaurant designers do when they lay out a space or design a hotel lobby. You know, it's great what great product designers do. UX, UI designers do. They create these mazes for people to go in, and that's enormously satisfying when you…”

Michael Dubin, Dec 17, 2018
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