Dubin: Great UX and UI design functions like a guided maze
Michael Dubin · Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018) · Jan 5, 2026 · at 9:44
Michael Dubin, founder of Dollar Shave Club, discusses how building early digital microsites shaped his perspective on user experience and interface design.
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“UX, UI is a maze or a puzzle. That's what great architects do. That's what great restaurant designers do when they lay out a space or design a hotel lobby. You know, it's great, what great product designers do, UX, UI designers do. They create these mazes for people to go in, and that's enormously satisfying when you can watch masses of people follow your lead.”
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More from Michael Dubin
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“Anybody that tells you that they can build you a viral video or don't believe them, I did not have huge hopes for this video.”
Dubin: Incumbents sue startups primarily to scare off capital and potential acquirers
“That's a playbook that big competitors, big incumbent competitors can do, you know, to make you look unattractive to capital, to make you look unattractive to potential acquirers.”
Dubin: Incumbents sue startups specifically to scare off investors and acquirers
“That's a playbook that big competitors, big incumbent competitors can do, you know, to make you look unattractive to capital, to make you look unattractive to potential acquirers.”
Dubin: Dollar Shave Club captured 20% to 25% of men's non-disposable razors
“I won't know the exact market share numbers off the top of my head, but I think that, you know, as of now, there's about 20 to 25% of the men's non-disposable razor market that we have.”
Dollar Shave Club captured 20% to 25% of the non-disposable razor market
“I think that, you know, as of now, there's about 20 to 25% of the men's non-disposable razor market that we have.”
Dubin: A business name should immediately convey what the company does
“I wanted the function of the business to come through in the name. And I think if you know, were to pluck somebody off the street and say what does a company called Dollar Shave Club do? You should probably be able to figure that one out.”