The Wisdom Wall

“I always encourage entrepreneurs to take money from family because I think it's the best motivation to ensure that no matter how hard things get, you're going to find a path forward.”

“I always encourage entrepreneurs to Take money from family, because I think it's the best motivation to ensure that no matter how hard things get, you're going to find a path forward.”

“And look, most innovation comes from like really serving the needs of an extreme user that then you apply that to a general population.”

“I still think of advertising as a tax on an unremarkable product. And the better you get the product, the packaging, and something that creates that immediate connection, then marketing is really just gravy and jet fuel to, to be able to accelerate that.”

“really trying to win on a product iteration is tough because it almost becomes more of an invention than building a brand.”

“Licensing, especially with retailers, is a great quick shortcut to really build, even though you're borrowing someone else's brand equity, but particularly for kids, bringing in kids' characters and being able to custom on top of that, I think would really get that flywheel going and be able to drive a lot more content…”

“if you don't take outside capital, you don't need a true board, but, but having a group of people function as a board is It kind of creates these, like, tentpole moments and puts structure around the business to help you create a really clear rhythm to help you scale more.”

“you can either go for control or financial win. Meaning if you want to just continue to have full control and, and really build this, um, yourself, it's going to be a slower, longer build, but you can have control. If you want to really scale up, you're going to have to, and have a bigger financial win. You're going to…”

“I think it's really, really hard long-term to build one product. I think you'd be in one category really well.”

“there's no such thing as low interest categories, just low interest brands.”

“The only way we're going to make this work is we had to get the mainstream into a green product, and we thought a lot of it as it's a Trojan horse for good. We had to put our green credentials on the back of the bottle and almost kind of hide them.”

“as a founder, you often look to partner with businesses with people who are similar to you, but what you need is someone who's the complete opposite of you to make a, a business successful.”

“there's no such thing as low-interest categories, just low-interest brands.”

“we were really big believers that the packaging would have to be the primary marketing vehicle, and you would see it on shelf because of the design. You would buy it because of unique fragrances. You would get home, find out it works, turn the bottle over, and realize it's good for you and good for the planet, and that…”

“And it's expensive to launch a new product. It's really expensive to discontinue. Because when you see something on shelf that's being discounted for the store to get rid of it, the manufacturer is funding it.”

“And you're doing this as a partnership, and I always tell people it's, it's a lot like a marriage, but it's, it's even harder because you can't have makeup sex. So you've got to find alternative ways through it.”

“And it was the best training, because we didn't know how to sell, and you had 30 seconds to pitch. And so it really helped you learn how to sell the product.”

“And it's expensive to launch a new product. It's really expensive to discontinue. Because when you see something on shelf that's being discounted for the store to get rid of it, the manufacturer is funding it.”