Ryan: Manufacturers must fund retail clearance discounts for discontinued products
Eric Ryan · method: Adam Lowry & Eric Ryan (2018) · Oct 12, 2020 · at 44:35
Eric Ryan, co-founder of Method, explains why the failure of their 'Block' personal care product line was costly after it failed to sell in retail stores.
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“And it's expensive to launch a new product. It's really expensive to discontinue. Because when you see something on shelf that's being discounted for the store to get rid of it, the manufacturer is funding it.”
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