Ryan: Advertising is a tax on unremarkable products
Eric Ryan · Advice Line with Eric Ryan of Method · Jun 26, 2025 · at 8:49
Eric Ryan details his philosophy on brand creation, packaging design, and marketing spend for consumer packaged goods.
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“I still think of advertising as a tax on an unremarkable product. And the better you get the product, the packaging, and something that creates that immediate connection, then marketing is really just gravy and jet fuel to be able to accelerate that.”
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