advertising

“Our view towards advertising, if you buy that page of advertising, you own that page, you can do whatever you want with it.”

“If one wanted to do a magazine day, my counsel would be just, make us a small, make it a small magazine, and make it so that it's supported by its readers, not by advertisers.”

“Then you start doing advertising, and that's, you know, could be up to 5000 a day.”

“I've heard even that 25 cents of every dollar goes into advertising, so we didn't have that expense because we weren't advertising.”

“When you have over, a little over half of your revenue is from advertising, it drives you to certain decisions”

“I think advertising is one of the great evils of the world, because it gets in your brain no matter what, and the metrics they use are basically what has made media what it is today, like really shallow, fast cadence”

“Yeah, you know, we've never spent one dollar in advertising in Tarte ever.”

“We believe that you couldn't be solely dependent on advertising, and to be a really big, durable company, Roy and I were super confident that you needed this subscription leg of the business.”

“I still think of advertising as a tax on an unremarkable product. And the better you get the product, the packaging, and something that creates that immediate connection, then marketing is really just gravy and jet fuel to be able to accelerate that.”