VandeHei: Media companies need subscription revenue to survive ad downturns
Jim VandeHei · Politico & Axios: Jim VandeHei · Feb 27, 2023 · at 52:42
Politico co-founder Jim VandeHei explains the strategic rationale behind launching Politico Pro to diversify away from cyclical advertising revenue.
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“We believe that you couldn't be solely dependent on advertising, and to be a really big, durable company, Roy and I were super confident that you needed this subscription leg of the business.”
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