The Ledger
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Zarou: Distributing free music builds a loyal fanbase to monetize later
“I viewed that, putting out free music, as investing in the brand, right? As we were building an audience and a fan base that That was becoming more and more invested, and what that means is that they would later down the road, whenever we asked for it, spend t…”
Zarou: Dedicated touring audiences will reliably convert to paid album buyers
“If they're coming to shows and selling out Rooms across the country, and we're selling out shows all over Europe, they're gonna buy an album for seven 99.”
Zarou: Releasing free music builds brand equity monetizable through tours and merch
“I viewed that, putting out free music as investing in the brand, right? As we were building an audience and a fan base That was becoming more and more invested, and what that means is that they would, later down the road, whenever we asked for it, spend the mo…”
Def Jam rejected Zarou for an internship before later signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Zarou's Visionary Music Group signed a joint venture label with Sony
“I just did a joint venture label with Sony music, which I'm very, very excited about.”
Def Jam Rejected Chris Zarou for an Internship a Year Before Signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Zarou: Logic sold 100,000 tour tickets before releasing a commercial record
“We had sold a 100,000 tickets and X number of dollars in merch. So that's going to translate because it's fans who are invested in him, right?”
Zarou chose artist management due to its low barrier to entry
“And I chose management because I thought it would be the least barrier to entry. And I was like, okay, if I find talent and start working with them, that would be my way into the business.”
Visionary Music Group COO Harrison Remler started working for Zarou at 18
“The COO of Visionary Music Group, Harrison Remler, at the time, he was in school. He was 18 years old.”