Artist manager and Visionary Music Group founder Chris Zarou discusses expanding his management roster and business partnerships beyond Logic.
Insight
Zarou: Distributing free music builds a loyal fanbase to monetize later
“I viewed that, putting out free music, as investing in the brand, right? As we were building an audience and a fan base that That was becoming more and more invested, and what that means is that they would later down the road, whenever we asked for it, spend t…”
Insight
Zarou: Dedicated touring audiences will reliably convert to paid album buyers
“If they're coming to shows and selling out Rooms across the country, and we're selling out shows all over Europe, they're gonna buy an album for seven 99.”
Insight
Zarou: Releasing free music builds brand equity monetizable through tours and merch
“I viewed that, putting out free music as investing in the brand, right? As we were building an audience and a fan base That was becoming more and more invested, and what that means is that they would, later down the road, whenever we asked for it, spend the mo…”
Assertion Not checkable as stated
Def Jam rejected Zarou for an internship before later signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Assertion Not checkable as stated
Def Jam Rejected Chris Zarou for an Internship a Year Before Signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Assertion Not checkable as stated
Zarou: Logic sold 100,000 tour tickets before releasing a commercial record
“We had sold a 100,000 tickets and X number of dollars in merch. So that's going to translate because it's fans who are invested in him, right?”