Chris Zarou, founder of Visionary Music Group and manager of hip-hop artist Logic, describes deciding how to enter the music business without industry connections.
0:00 / 0:09exact quote · 9.8s
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“And I chose management because I thought it would be the least barrier to entry. And I was like, okay, if I find talent and start working with them, that would be my way into the business.”
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More from Chris Zarou
Insight
Zarou: Distributing free music builds a loyal fanbase to monetize later
“I viewed that, putting out free music, as investing in the brand, right? As we were building an audience and a fan base that That was becoming more and more invested, and what that means is that they would later down the road, whenever we asked for it, spend t…”
Chris ZarouAug 16, 2021▶ 30:52Logic: Logic & Chris Zarou (2018)
Insight
Zarou: Dedicated touring audiences will reliably convert to paid album buyers
“If they're coming to shows and selling out Rooms across the country, and we're selling out shows all over Europe, they're gonna buy an album for seven 99.”
Chris ZarouAug 16, 2021▶ 51:32Logic: Logic & Chris Zarou (2018)
Insight
Zarou: Releasing free music builds brand equity monetizable through tours and merch
“I viewed that, putting out free music as investing in the brand, right? As we were building an audience and a fan base That was becoming more and more invested, and what that means is that they would, later down the road, whenever we asked for it, spend the mo…”
Chris ZarouMar 11, 2019▶ 29:49Logic: Logic & Chris Zarou
AssertionNot checkable as stated
Def Jam rejected Zarou for an internship before later signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Chris ZarouAug 16, 2021▶ 20:56Logic: Logic & Chris Zarou (2018)
Disclosure
Zarou's Visionary Music Group signed a joint venture label with Sony
“I just did a joint venture label with Sony music, which I'm very, very excited about.”
Chris ZarouAug 16, 2021▶ 1:04:55Logic: Logic & Chris Zarou (2018)
AssertionNot checkable as stated
Def Jam Rejected Chris Zarou for an Internship a Year Before Signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Chris ZarouMar 11, 2019▶ 19:52Logic: Logic & Chris Zarou
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