Chris Zarou, founder of Visionary Music Group, discusses how COO Harrison Remler initially joined to manage Logic's early DIY tours while still in college.
Insight
Zarou: Distributing free music builds a loyal fanbase to monetize later
“I viewed that, putting out free music, as investing in the brand, right? As we were building an audience and a fan base that That was becoming more and more invested, and what that means is that they would later down the road, whenever we asked for it, spend t…”
Insight
Zarou: Dedicated touring audiences will reliably convert to paid album buyers
“If they're coming to shows and selling out Rooms across the country, and we're selling out shows all over Europe, they're gonna buy an album for seven 99.”
Insight
Zarou: Releasing free music builds brand equity monetizable through tours and merch
“I viewed that, putting out free music as investing in the brand, right? As we were building an audience and a fan base That was becoming more and more invested, and what that means is that they would, later down the road, whenever we asked for it, spend the mo…”
Assertion Not checkable as stated
Def Jam rejected Zarou for an internship before later signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”
Disclosure
Zarou's Visionary Music Group signed a joint venture label with Sony
“I just did a joint venture label with Sony music, which I'm very, very excited about.”
Assertion Not checkable as stated
Def Jam Rejected Chris Zarou for an Internship a Year Before Signing Logic
“It was Def Jam, which is ultimately where, where Logic's, Logic signed to probably a year, a little bit over a year after that, so.”