The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lakers' official soda Poppi cannot be sold in the team's arena
“We are the official soda of the Lakers, and we're not allowed to be sold in that stadium because of contracts.”
Ellsworth: Poppi was the first functional drink labeled prebiotic soda
“We were the first ones in the functional, you know, sort of modern soda to actually call ourselves a soda. We call ourselves a prebiotic soda. We were the first ones.”
Poppi's monthly Amazon sales surged from $3,000 to $250,000 post-Shark Tank
“We're doing, like, 3000 on Amazon quickly over the next few months. We're doing 250,000 on Amazon a month.”
No better-for-you beverage brand used brightly colored cans before Poppi's rebrand
“Hands down, I will say I was wrong. Colored cans were the way to go. It just popped off the shelf, and no one was doing better for you with color at the time.”
Poppi quadrupled sales from 2022 to 2023 following its Super Bowl ad
“We thought we were going to double the business from 22 to 23. And instead we forex the business. And in large part, it was because of the Superbowl ad.”
Ellsworth: Modern soda brands must package in 12-ounce cans, not glass
“If we're gonna call ourselves soda, we can no longer be in glass bottles. We 100% have to be in 12 ounce soda cans.”
Viral TikTok video generated $100,000 in overnight Amazon sales for Poppi
“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”
Allison Ellsworth is the second Shark Tank contestant to become a Shark
“By the way, Allison is heading back to Shark Tank once again for its new season, but this time she'll be a shark. She's one of just two former contestants to ever appear in that role. The first one was also a guest on this show, Jamie Siminoff of Ring”
Poppi paid 40 cents per empty can shipped from China during COVID
“Cans now cost 11 cents. We were paying 40 cents for a can during COVID. We were shipping containers Of essentially air, empty aluminum cans all the way from China, just so we could fulfill the demand.”
Poppi's Super Bowl ad tripled brand awareness by repeating 'soda'
“In our ad, we said soda 17 times, and that we were the future of soda, and after coming out of that, our awareness tripled overnight.”
Poppi founders launched the beverage brand with $90,000 in personal capital
“Yeah, so I went to my sister, who's always been a really big believer in me, and she ended up giving us 30,000 dollars. My dad gave us 30,000 dollars, and then we put 30,000 dollars in of our own money. So basically a total of 90,000 dollars, which was everyth…”