Poppi quadrupled sales from 2022 to 2023 following its Super Bowl ad
Stephen Ellsworth · Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation · Sep 22, 2025 · at 1:00:21
Stephen Ellsworth describes Poppi's revenue acceleration following their Super Bowl commercial.
0:00 / 0:08exact quote · 8.1s
720p mp4 · rendered on demand · StarZero watermark
“We thought we were going to double the business from 22 to 23. And instead we forex the business. And in large part, it was because of the Superbowl ad.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Stephen Ellsworth
Ellsworth: Poppi was the first functional drink labeled prebiotic soda
“We were the first ones in the functional, you know, sort of modern soda to actually call ourselves a soda. We call ourselves a prebiotic soda. We were the first ones.”
Co-packers refused Mother Beverage due to raw acetobacter contamination risks
“Unfiltered, you've got the floaty stuff in there, so it can get in their lines. It could potentially contaminate other products of theirs. The raw factor, it's got acetobacter in there, and so that can cause their beers to sour. That can cause other issues in,…”
Mother Beverage reached $500,000 in pre-Shark Tank revenue
“I think when we went into Shark Tank, I think it was, we had done about a half a million dollars in revenue in the previous, I don't know, 12 to 18 months, something like that.”