Goodwin: Olipop Ads Reach Men and Older Demographics Faster
Ben Goodwin · Advice Line with Ben Goodwin of Olipop · Sep 3, 2026 · at 3:05
Ben Goodwin, co-founder of prebiotic soda brand Olipop, discusses early demographic metrics from the company's brand refresh and advertising campaign.
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“We're reaching men at a higher rate. We're reaching older demos at a higher rate. It's the most effective advertising put out today.”
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