Blumberg: NPR was sitting on financial gold with Planet Money
Alex Blumberg · Gimlet Media: Alex Blumberg and Matt Lieber · Oct 21, 2019 · at 31:32
Alex Blumberg discusses his frustration with NPR's inability to commercially capitalize on Planet Money before he left to launch Gimlet Media.
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“I felt like we were sitting on gold. I felt like we, they recognized the editorial gold, but I felt like we were sitting on financial gold with Planet Money, and people love it, and it's brand new, and it's different, and they're consuming it in a different way, and it just feels like, You know, you're getting these, like, teeny, tiny ad rates, and, like, nobody knows what it is yet, and it just felt like, it felt like we were just this giant, and that nobody knew about us.”
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