Blumberg: Successful Podcasts Should Be For-Profit Rather Than Non-Profit
Alex Blumberg · Gimlet Media: Alex Blumberg and Matt Lieber · Oct 21, 2019 · at 29:25
Alex Blumberg explains why he decided to leave NPR to build Gimlet Media as a venture-backed, for-profit podcast network rather than staying in public media.
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“With planet money, I was like, no, there's, you can turn a profit on planet money. That's like advertisers want to be in that show. The audience is big enough. It can be profitable. And if it can, it should be. It doesn't make sense to force it into a structure. That it doesn't need.”
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