Blumberg: Planet Money Sold 20,000 T-Shirts and Raised Nearly $600,000
Alex Blumberg · Gimlet Media: Alex Blumberg and Matt Lieber · Oct 21, 2019 · at 26:58
Alex Blumberg, co-founder of Gimlet Media, describes the commercial success of NPR's Planet Money T-Shirt Project, which funded global reporting trips through merchandise sales.
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“We sold, like, 20,000 t-shirts. We made, like, almost 600,000 dollars.”
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