Blumberg: Recording the Startup podcast was originally a marketing ploy
Alex Blumberg · Gimlet Media: Alex Blumberg and Matt Lieber · Oct 21, 2019 · at 35:05
Gimlet Media co-founder Alex Blumberg explains why he decided to record his fundraising journey on audio tape when launching the company in 2014.
0:00 / 0:10exact quote · 10.7s
720p mp4 · rendered on demand · StarZero watermark
“So I had to do something that was going to attract attention to what we were doing, and I figured, like, okay, a guy recording himself trying to start a company. That'll be good. It was like a marketing ploy.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Alex Blumberg
Blumberg: Successful Podcasts Should Be For-Profit Rather Than Non-Profit
“With planet money, I was like, no, there's, you can turn a profit on planet money. That's like advertisers want to be in that show. The audience is big enough. It can be profitable. And if it can, it should be. It doesn't make sense to force it into a structur…”
Blumberg: Media founders undervalue institutional support behind their success
“I think I was a risky venture. You know, like, there's not that many places that are set up to, like, take that kind of risk. Even though I didn't feel like a risk, even though I felt like, well, I know how to do this, and, like, obviously I've done it before,…”
Blumberg: NPR was sitting on financial gold with Planet Money
“I felt like we were sitting on gold. I felt like we, they recognized the editorial gold, but I felt like we were sitting on financial gold with Planet Money, and people love it, and it's brand new, and it's different, and they're consuming it in a different wa…”
Blumberg: Initially offered co-founder Matt Lieber only 1% to 10% equity
“I think it was, I think I said in the range of one to 10. I'm key to the success of the company, and I want to feel I want to feel that that is reflected in the cap table, I guess.”