Amanda Hesser and Merrill Stubbs funded Food52 using their cookbook advance
Amanda Hesser · Food52: Amanda Hesser · Apr 5, 2021 · at 50:32
Amanda Hesser is the co-founder of Food52. She discusses the bootstrapping strategy she and co-founder Merrill Stubbs used when launching the food media company in 2009.
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“We didn't want to have to try to raise money, and so that's where we use the advance money, which is what you usually use to pay yourself as an author. You know, while you're writing the book, we spent all of that on building the site And operating it for the first 18 months.”
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