New products lack easy descriptions because consumers demand analogies to familiar businesses
Amanda Hesser · Food52: Amanda Hesser · Apr 5, 2021 · at 53:23
Amanda Hesser, co-founder of Food52, reflects on the friction of pitching a hybrid media and commerce business to early skeptics and investors.
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“When you're building something that's new, and that's different, and there's going to be the, that's going to really feel natural in the future, like, people aren't going to necessarily have an easy way of describing it. They always want you to be the Uber of something, or they want you to be something that's already just familiar to them, but we were trying to build something that just didn't exist”
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