Hesser divides founders into charismatic vision-sellers and bootstrapped proof-of-concept builders
Amanda Hesser · Food52: Amanda Hesser · Apr 5, 2021 · at 48:10
Amanda Hesser, co-founder of Food52, reflects on the lessons learned after the failure of her first startup, Sea Winkle, before deciding to bootstrap Food52.
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“There were two kinds of founders. There were founders who were just great at selling an idea, and the idea might not have much substance, or they might not know a lot about whether or not it can work, but they can really just, like, spin a yarn, Get people engaged, and then, you know, they have the confidence that they'll figure it out as they go, right? And I, unfortunately, do not have that DNA. But the other kind of founder tends to, like, want to, like, do proof of concept you know, bootstrap. They want, they're the students who sit at the front of the class, and, like, they want to know what they're doing before they try to sell it.”
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