Food52 lost a Series B lead investor over a misinterpreted exit discussion
Amanda Hesser · Food52: Amanda Hesser · Apr 5, 2021 · at 1:12:40
Amanda Hesser, co-founder of Food52, reflects on an investor relationship crisis during their 2017 Series B fundraise.
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“We had, you know, previously tried to understand what our board, like, how they thought about exits, and like, what were, like, what was on their mind, and it's always a delicate conversation, and I think that conversation for this particular investor, like, signaled that, like, you know, somehow, like, perhaps we wanted out, which wasn't the case. So then when we wanted to raise money, I think he felt like it was, like, those were maybe, for him, confusing messages, and You know, it was a very strange experience, because I think up until that point, we'd had very supportive investors. And so it was really just like, I think somehow we like lost his gaze. And, you know, he just checked out.”
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