Amanda Hesser
13 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Apr 5, 2021 by Amanda Hesser · across every show →
On the record as a speaker too: Amanda Hesser's record, appearances and statements → this page counts the times other people say the name.
Everything said about Amanda Hesser, oldest first
Apr 5, 2021 neutral
Hesser divides founders into charismatic vision-sellers and bootstrapped proof-of-concept builders
“There were two kinds of founders. There were founders who were just great at selling an idea, and the idea might not have much substance, or they might not know a lot about whether or not it can work, but they can really just, like, spin a yarn, Get people eng…”
Apr 5, 2021
Apr 5, 2021
Apr 5, 2021 neutral
Hesser: Food52 initially avoided affiliate links to build reader trust
“Now, that's really common now, and there's a whole, people get affiliate, you know, commissions for that, but we didn't do that, because we did, A, affiliate systems, like, well, they sort of barely existed, and they were wonky. B, we really, it was so importa…”
Apr 5, 2021
Amanda Hesser and Merrill Stubbs funded Food52 using their cookbook advance
“We didn't want to have to try to raise money, and so that's where we use the advance money, which is what you usually use to pay yourself as an author. You know, while you're writing the book, we spent all of that on building the site And operating it for the …”
Apr 5, 2021
Hesser self-funded her first startup, Sea Winkle, with her personal savings
“Yeah, so I just, I essentially just funded it with my savings, and I look back at that year as my, as sort of my startup grad school year, because I did nothing but sort of spend money, but and I did. It was, you know, it was in the tens of thousands of dollar…”
Apr 5, 2021 negative
Food52 lost a Series B lead investor over a misinterpreted exit discussion
“We had, you know, previously tried to understand what our board, like, how they thought about exits, and like, what were, like, what was on their mind, and it's always a delicate conversation, and I think that conversation for this particular investor, like, s…”
Apr 5, 2021
Food52 secured $25,000 angel checks but struggled to find a lead investor
“We definitely had people interested, but we just couldn't get that lead. We couldn't get that one person to be, like, I'm gonna, like, I'm gonna champion this round. There were a lot of people who were like, yeah, I'll put in 25 K or I'll put in this or that.”
Apr 5, 2021 positive
Apr 5, 2021 neutral
Apr 5, 2021 neutral
Apr 5, 2021
Food52 launched with 10,000 members after an unlisted Vimeo video leaked
“What happened was thousands of people signed up on our splash page, and so, which allowed us to do a closed beta where we could let like a couple hundred people in per day, so that when we finally launched, we already had, you know, like 10,000, I think, commu…”
Apr 5, 2021 neutral
The New York Times judges output over pedigree in a competitive culture
“I actually don't think of the Times as a particularly, like, snobby place about, like, your resume. It's really about the work you're doing. They're really focused on, like, what you're producing. It is incredibly competitive. It's not warm and fuzzy”