Hantas: Unlike wine and beer, spirits brands cannot sell directly to consumers
Kat Hantas · 21 Seeds: Kat Hantas · Oct 21, 2024 · at 27:23
Kat Hantas, co-founder of tequila brand 21 Seeds, describes the regulatory landscape of the U.S. three-tier alcohol distribution system.
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“Unlike wine and beer, you can't sell directly to your consumer as a hard alcohol brand, like as a spirits brand. You have to go through distributors. So your initial customer is not your ultimate customer, right?”
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